• THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
  • THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
    THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
  • THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
    THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
  • THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
  • THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
  • THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
  • THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
  • THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
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THE G.O.A.T. GREATEST OF ALL TIME MASCARA™

SWEATPROOF · WATERPROOF · EXTREME VOLUMIZING · LENGTHENING · AND STRENGTHENING

The G.O.A.T Greatest of All Time Mascara is athlete-approved, waterproof, smudgeproof, sweatproof, and long-wear. Perfect for sports, workouts, for athletes who wants their mascara to perform and look good all-day. This clean, non-toxic mascara adds incredible volume and length. Infused with peptides and hyaluronic acid, it nourishes lashes while being lightweight, buildable, and safe for sensitive eyes and contact lens wearers. Made in Italy, it's the ultimate athletic beauty essential for long-lasting performance.  

Performance isn’t a marketing claim; it’s our standard. 
benefits

• Water-resistant polymers for waterproof, sweat-proof, play-proof fun
• Vegan, Super Clean Formula
• Designed and uniquely formulated for active people, athletes and wellness lovers
• Rich-Black lash-loving formula
• Non clumping, lightweight, buildable formula
• Defines, curls, separates, lifts, and volumizes lashes
• Powerful peptides build up the length and forties lashes with every stroke
• Hyaluronic Acid conditions to promote healthier lashes
• Top-selling brush for easy application and defines
• Cruelty Free. Free from oil, parabens, silicons, fragrance free
• Sustainable Packaging: Made with Post Recycled Plastic (no need to recycle)
• Made in Italy
Applications

Start at the lash roots.
Wiggle the brush from the root of the lashes to the tip.
For a more voluminous look, apply a second (or third!) coat.
Use a makeup remover to remove at end of day.
Key ingredients

Clean & Vegan Ingredients:

Isododecane, Aqua (Water), CI 77499 (Iron Oxides), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), Hydrogenated Polycyclopentadiene, Tri (Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Hydrated Silica, Polybutene, Phenoxyethanol, Polyethylene, Nylon-6, Polyquaternium-10, Ethylhexylglycerin, Glycerin, Ethylhexyl Palmitate, Tocopherol, Sodium Chloride, Trihydroxystearin, Silica, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate, Sodium Hyaluronate
THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
THE G.O.A.T. GREATEST OF ALL TIME MASCARA™ THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
THE G.O.A.T. GREATEST OF ALL TIME MASCARA™
ATHLETE APPROVED
SUPER CLEAN
CRUELTY FREE

THE G.O.A.T.

Tired of mascara smudging when you workout or in high humidity? Wish you could wear mascara to the beach? The Greatest Of All Time™ Sweat & Waterproof Volumizing & Lengthening Mascara has a non clumping, lightweight, buildable formula that defines, curls, separates, lifts and volumizes lashes. Infused with a lash-loving blend of peptides and moisturizing hyaluronic acid to fortify and condition lashes to promote healthier-looking, stronger lashes over time. The applicator brush is made with an ideal combination of long and short fibers to reach every lash, giving extreme volume without sacrificing length. High performance, rich-black color that works just as hard as you do.

  • VOLUMIZING

  • SWEAT & WATERPROOF

  • LENGTHENS

  • LONG LASTING

  • STRENGTHENING

#color_glow-peak - pink

Hyaluronic Acid & Peptides

Do you want healthier-looking, longer and stronger lashes over time? This exclusive formula contains a blend of lash-loving strengthening peptides and moisturizing hyaluronic acid to fortify and condition lashes. If you are conditioning your body, you may as well condition and strengthen your lashes too!

Athletic Cosmetic Company CEO Dominique van Boekel

THE FIRST & ONLY BEAUTY BRAND MADE FOR ATHLETES

BUILT TO PERFORM

Athlete Tested & Approved

Every formula is tested in training, competition, and extreme conditions.

Clean Ingredients

Meets highest clean standards including ULTA Clean™, Sephora Clean™ , and Credo Clean™ Standards

Vegan & Fragrance Free

Plant-powered performance. 100% vegan. Fragrance free comfort for active skin

Cruelty Free

Never tested on animals

Sustainable packaging

55% PCR Packaging and FSC Paper

THE GOAT MASCARA

BUILT TO PERFORM

TESTED AND APPROVED BY ATHLETES

FAQs

WHAT MAKES YOUR MASCARA SO CLEAN?

We have developed the formula to meet The Credo Clean Standard™. There are over 2800 ingredients that we do not use, plus a lot more that Credo does not allow. Furthermore, our packaging is 94% PCR so it uses only 5% virgin plastic.   
WHY DO YOU SAY NOT TO RECYCLE THE PACKAGING?

The Packaging contains more than 94% Post consumer recycled material; therefore, the plastic has already been recycled once.
CAN THE MASCARA BE WORN EVERY DAY?

Absolutely! The mascara is created for those who may sweat or be in high humidity but it is also ideal as an every day mascara. We all wear it to work!
WHY IS THE MASCARA CALLED THE GREATEST OF ALL TIME (G.O.A.T)?

This term is used in sports for one-of-a-kind athletes who have excelled in their sport. We believe our mascara is the best on the market. G.O.A.T. is the acronym for this term.

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