• The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
  • The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
  • The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
    The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
  • The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
  • The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
  • The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
    The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
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The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara

EXTREME VOLUMIZING AND LENGTHENING. WITH PEPTIDES AND HYALURONIC ACID. $25

Vegan, sweat, smudge, and waterproof mascara is The Greatest of All Time. Our innovative, buildable mascara is a blend of clean, nontoxic ingredients.  It is also lightweight and comfortable, making it the perfect athletic accessory. It is infused with peptides and hyaluronic acid nourishes your lashes while providing volume and length. Perfect for people with contact lenses or sensitive eyes. Made in Italy.
benefits

• Water-resistant polymers for waterproof, sweat-proof, play-proof fun
• Vegan, Super Clean Formula
• Designed and uniquely formulated for active people, athletes and wellness lovers
• Rich-Black lash-loving formula
• Non clumping, lightweight, buildable formula
• Defines, curls, separates, lifts, and volumizes lashes
• Powerful peptides build up the length and forties lashes with every stroke
• Hyaluronic Acid conditions to promote healthier lashes
• Top-selling brush for easy application and defines
• Cruelty Free. Free from oil, parabens, silicons, fragrance free
• Sustainable Packaging: Made with Post Recycled Plastic (no need to recycle)
• Made in Italy
Applications

Start at the lash roots.
Wiggle the brush from the root of the lashes to the tip.
For a more voluminous look, apply a second (or third!) coat.
Use a makeup remover to remove at end of day.
Key ingredients

Clean & Vegan Ingredients:

Isododecane, Aqua (Water), CI 77499 (Iron Oxides), Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Euphorbia Cerifera Cera (Euphorbia Cerifera (Candelilla) Wax), Hydrogenated Polycyclopentadiene, Tri (Polyglyceryl-3/Lauryl) Hydrogenated Trilinoleate, Disteardimonium Hectorite, Trimethylsiloxysilicate, Synthetic Beeswax, Hydrated Silica, Polybutene, Phenoxyethanol, Polyethylene, Nylon-6, Polyquaternium-10, Ethylhexylglycerin, Glycerin, Ethylhexyl Palmitate, Tocopherol, Sodium Chloride, Trihydroxystearin, Silica, Benzoic Acid, Myristoyl Pentapeptide-17, Sodium Benzoate, Sodium Hyaluronate
Athletic Cosmetic Company
The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
The G.O.A.T. Greatest Of All Time™ Sweat & Water Proof Vegan Mascara
VEGAN
SUPER CLEAN
CRUELTY FREE

THE G.O.A.T.

Tired of mascara smudging when you workout or in high humidity? Wish you could wear mascara to the beach? The Greatest Of All Time™ Sweat & Waterproof Volumizing & Lengthening Mascara has a non clumping, lightweight, buildable formula that defines, curls, separates, lifts and volumizes lashes. Infused with a lash-loving blend of peptides and moisturizing hyaluronic acid to fortify and condition lashes to promote healthier-looking, stronger lashes over time. The applicator brush is made with an ideal combination of long and short fibers to reach every lash, giving extreme volume without sacrificing length. High performance, rich-black color that works just as hard as you do.

  • VOLUMIZING

  • LENGTHENS

  • SMUDGE PROOF

  • LONG LASTING

  • SWEAT PROOF

Hyaluronic Acid & Peptides

Do you want healthier-looking, longer and stronger lashes over time? This exclusive formula contains a blend of lash-loving strengthening peptides and moisturizing hyaluronic acid to fortify and condition lashes. If you are conditioning your body, you may as well condition and strengthen your lashes too!

FAQs

WHAT MAKES YOUR MASCARA SO CLEAN?

We have developed the formula to meet The Credo Clean Standard™. There are over 2800 ingredients that we do not use, plus a lot more that Credo does not allow. Furthermore, our packaging is 94% PCR so it uses only 5% virgin plastic.   
WHY DO YOU SAY NOT TO RECYCLE THE PACKAGING?

The Packaging contains more than 94% Post consumer recycled material; therefore, the plastic has already been recycled once.
CAN THE MASCARA BE WORN EVERY DAY?

Absolutely! The mascara is created for those who may sweat or be in high humidity but it is also ideal as an every day mascara. We all wear it to work!
WHY IS THE MASCARA CALLED THE GREASTEST OF ALL TIME (G.O.A.T)?

This is a term is used in sports for one-of-a-kind athletes who have excelled in their sport (Think Tom Brady or Serena Williams). We think our mascara is the best one on the market for active people. G.O.A.T is the acronym to this term.

Customer Reviews

Based on 7 reviews
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Cynthia

Great mascara. No smudges and I finally look like I have eyelashes!

S
Stephanie S
Come for the mascara, stay for the Hyaluronic Powerhouse

Mascara is fabulous, no raccoon 🦝 eyes! I keep checking and it keeps staying on! Due to a shipping snafu my original order never arrived. They were kind enough to resend and added Hyaluronic Powerhouse for my trouble. I ❤️ love, love, love it 😍. I use under moisturizer/sunscreen and my skin feels good all day. Makes a bit of makeup glide on as well. Buying more and will get as a gift for friends too. 5 ⭐️

C
Carrie C
Amazing mascara!

This mascara has become my everyday mascara and the only one in my makeup bag. Does not run at all even if I am on the treadmill for an hour. Great product, feels very clean going on and absolutely no smudging. I love it!

K
Kim Bancroft
Truly the G.O.A.T.

I love this mascara, it truly doesn’t budge. I haven’t experienced any flaking or smudging. If anything it a little difficult to get off. This bad boy stays put! I love it. I also love the ingredients. This is all around a fantastic mascara and I’m so happy I got to try this. This is a great company too! If you haven’t tried the hyaluronic acid that’s amazing too!

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R.S.
My favorite mascara!!

Have never been able to find a mascara that can stay on through hot yoga or pilates, but the GOAT mascara did not even smudge during a 90-minute 110-degree class!! It is also magically easy to remove with makeup remover when desired (something that is more difficult with other waterproof mascaras). I could not recommend highly this enough for both a workout or a night out!

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